SAN DIEGO, Nov. 25 /PRNewswire/ -- It was announced today that SANYO North America Group has launched the redesign of their Web site. The redesign is credited to ad2, the El Segundo based Interactive Agency that has been operating as the Interactive Agency of Record for SANYO North America web properties.

The new site design focuses on SANYO's Brand Vision to "Think GAIA", which means developing and manufacturing innovative products essential to sustaining life and protecting Earth's precious resources for future generations. SANYO's commitment to energy and environment-related products spans both consumer and commercial lines and the new site design allows each business unit to have a unique voice, while maintaining the overall SANYO brand. The site features an intuitive and easy-to-use navigation that is supported by ad2's Insite Manager(TM), an extensive Content Management System (CMS) that allows easy updates and maintenance of the products and information.

With the partnership between the two companies spanning more than 6 years, ad2 was uniquely qualified for this redesign project. ad2's initial venture with SANYO was the launch of us.sanyo.com in 2003. Over the years, ad2 has continued to provide services to SANYO that range from general site maintenance to designing and developing a number of micro sites, including SANYO Massage Chairs (http://www.sanyomassagechairs.com), and Cooking with SANYO (http://www.cookingwithsanyo.com), as two recent examples.

According to John Dianuzzo, VP Business Development for ad2, "Launching the SANYO redesign has been one of the most anticipated events in ad2's long history. The ad2 team is very passionate about working with SANYO and has done an incredible job repositioning the SANYO brand on the web. Collaborating with over a dozen members of the SANYO team, working with them has been an extreme pleasure. This company has incredible integrity in both its manufacturing processes and the outstanding quality of their products ... it is truly an honor to have developed this site with them."

"It was our target to create the North American regional website to suit SANYO's global web standard, as well as provide dynamic and user friendly look and feel. To save cost and labor, a strong CMS was one of our top priorities in this project. ad2's creative and innovative team has accommodated this challenging task and we are very pleased to see the new site today," noted Akihiko Oiwa, a director of Corporate Communications, SANYO North America Corporation.

About SANYO

SANYO North America Corporation (SNA) is the North American region headquarters of SANYO Electric Co., Ltd. which is a multi-billion-dollar global leader in providing solutions for the environment, energy and for lifestyle applications based on its Brand Vision 'Think GAIA'. SANYO's businesses cover a broad range of both consumer and commercial products such as Commercial Equipment, Rechargeable Batteries, AV/Information and Communications Equipment, Home Appliances, Electronic Devices and Others.

About ad2

ad2 is an interactive agency founded in 1980, and involved in creative marketing strategies and brand building solutions for a wide range of clients, including many Fortune Global 2000 brands. As an interactive agency, ad2 has a proven track record for creating and implementing award-winning projects of all sizes -- ranging from Internet-based Web sites, micro sites and ad campaigns to disc-based projects delivered on CD, DVD or even a hard drive. The company has received more than 145 interactive awards in the past eight years.

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     http://www.ad2.com
     esutherland@ad2.com